County recruitment videos win Telly Award, Communicator Awards

Monday, August 6, 2018

Benton County is pleased to announce three videos recently produced as part of a video recruitment and engagement strategy earned national recognition at the 39th annual Telly Awards and the 24th annual Communicator Awards.

Benton County worked with HireStory, a full service recruitment video production firm, to produce 19 videos that included more than 100 employees between January and June 2017.

The Benton County Sheriff's Office "Patrol Deputies" recruitment video won the 2018 Bronze Telly Award for Non-Broadcast, General Recruitment.

The Telly Awards, in its 39th year, annually showcase the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

Two other videos received national recognition at the 24th annual Communicator Awards.

The Benton County "Living In" recruitment video won the Communicator Award of Excellence for Online Video, and the Benton County Natural Areas and Parks recruitment video won the Communicator Award of Distinction for Online Video.

The Communicator Awards is the leading international marketing and communications awards program. Founded over two decades ago, the Communicator Awards receives over 6,000 entries annually that are judged by the Academy of Interactive & Visual Arts.

In November 2016, Benton County began an ambitious video recruitment and engagement project. At the time, the national unemployment rate just dropped to 4.9% and indicated a tighter job market for recruitment with competition for top talent. Benton County faced recruiting for a new County Administrator, plus multiple department director and management positions in the first two quarters of 2017.

In the face of multiple high-profile position recruitments, a video recruitment and engagement strategy in addition to traditional recruitment techniques was used to position Benton County as an employer of choice. Between January and June 2017, the County produced 19 videos that included more than 100 employees. As of August 2018, the videos total 4,900+ views and 55+ hours watched on the County's YouTube channel.

Following the completion of the video recruitment and engagement project, videos are embedded in multiple areas of the County website, highlighted on social media, and included in all job recruitments.

Watch the videos online at http://bit.ly/BentonGovVideos.